Open-defection has been an age old problem in our country and a number of campaigns like the ‘no toilet, no bride’, ‘Swachh Bharat’ and ‘UNICEF’s Community Approach to Total Sanitation programme -CATS‘ puts a focus light on it.
Every successful campaign will need localization, so does all these campaigns. Not to mention the catchy title that is given to all these campaigns which make heads turn.
The total idea started after the survey results which said that, over 75% of the people in India have mobile phones whereas only 50% of the houses in India have toilets. This raised a major criticism about India among the world countries. The situation became even more worse when it was reveled that people in lesser developed countries like Kenya and Bangladesh had better access to lavatory than us.
The funny resonance of the title and the original meaning being said clear-cut will make the campaign a considerable hit among the villages.
When the condition in India about open-defection was being bullied by major countries of the world, these campaigns have been launched by the government and other organizations which, of course, is gaining popularity among varied classes of people in the country today.
I strongly believe that these campaigns would turn out a great success because of the wide-spread awareness and localization that is being carried out about this campaign. Ranging from television sets to social networking sites, every mass media carries a message about the campaign which makes it reachable to every common man in the country.
But a major consideration about these campaigns are that India needs not only toilets, but more than that. A survey has reveled that most of the people in Indian villages prefer open-defection even when a lavatory is present in the household.
The reasons that they put forward are quite ridicules but needs a flash of thought upon it. Most of them found open-defection comfortable and pleasurable. For most of them, this has been a practice for long and hence they refuse to change it. Even a few rich households in Rajasthan prefer open-defection as they tend to have a view of their fields on the go.
This attitude needs a magnificent change
If these campaigns can be re-defined..
The campaign along with the promotion of building toilets, must also encourage people to use closed lavatories. This may look silly, but still we must take a deeper look upon the attitudes of people about toilets.
The trump card of using lavatories must be highlighted to people in rural areas. Women must be encouraged to take a serious step towards it. If nothing works out and still people continue to do the same, charge penalties and make them listen!
With a wish in heart that this initiative by Domex produces expected results, I post this for:
You can bring about the change in the lives of millions of kids, thereby showing your support for the Domex Initiative. All you need to do is “click” on the “Contribute Tab” on www.domex.in and Domex will contribute Rs.5 on your behalf to eradicate open defecation, thereby helping kids like Babli live a dignified life.